The Story of Amul: The Taste of India - India's Leading Dairy Cooperative
Discover how Amul was established in 1946 by Tribhuvandas Patel and Dr. Verghese Kurien in Anand, Gujarat to become an iconic Indian enterprise.
In 1946, local dairy farmers in Anand, Gujarat rebelled against monopolistic middlemen and founded the Kaira District Co-operative Milk Producers' Union under the leadership of Tribhuvandas Patel and the guidance of Sardar Vallabhbhai Patel.
Led by Dr. Verghese Kurien (the Father of India's White Revolution) and H.M. Dalaya (who pioneered making skimmed milk powder from buffalo milk), Amul sparked Operation Flood—the world's largest agricultural development programme that transformed India into the world's largest milk producer.
Today, managed by GCMMF, Amul is owned by 3.6 million farmer families, returning over 80% of consumer sales directly into village households.
The Birth of the White Revolution in Anand
In 1946, local dairy farmers in Anand, Gujarat rebelled against monopolistic middlemen and founded the Kaira District Co-operative Milk Producers' Union. Supported by Sardar Vallabhbhai Patel and guided by Dr. Verghese Kurien, Amul initiated Operation Flood, transforming India from a milk-deficient country into the largest milk producer on the planet.
Today, Amul is managed by the Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF), returning over 80% of consumer spend directly to 3.6 million rural milk farmers.