Tata Consumer Expands Direct Farmer Sourcing Network Across Southern India
Tata Consumer Products announces the integration of 15,000 additional smallholder tea and pulse growers into its direct procurement ecosystem.
Tata Consumer Products has officially inaugurated its expanded agricultural direct procurement corridor across Tamil Nadu, Kerala, and Karnataka. The multi-state initiative onboarded over 15,000 smallholder farmer families directly into the Tata Sampann and Tata Tea supply chain.
By bypassing multiple layers of rural agricultural middlemen, participating farmers receive guaranteed prices pegged above regional market minimums, along with access to soil-health testing kits and organic bio-fertilizer guidance. This strategic expansion further cements Tata's leadership in ethical Make-in-India supply chains.